Reading University 2016 Brand Jam

Reading University will be holding a structured four week ‘design-thinking’ brand ‘jam’ with Part 3 typography & design students in November 2016, working exclusively with not-for-profits.

The students take on briefs and develop a visual identity and any other marketing collateral they feel is appropriate over four weeks and it’s completely free.  Organisations are under no obligation to use the work the students produce, but may if they wish. This exercise is particularly useful for organisations that are start-ups, need a ‘brand refresh’, or want to be involved in a ‘rebranding exercise’.

More information about the project, including examples of work produced last year, can be found at

If you are interested in participating, we will need you, or someone from your organisation to act as a ‘client’ for us and attend:

– A briefing day at 10:00 Tuesday 8 November 2016, where you will need to talk about what you do for 30 minutes to a small group of students who have chosen to work on your project (usually around 5) and then be available for questions.

– A presentation day Friday 2 December 2016, to listen to the students’ ideas and give instant feedback.

If you are interested please contact Sara Chapman by email at for more details, briefs need to be submitted by mid September.

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