News from: Reading Voluntary Action
The Charities Aid Foundation (CAF) have developed ‘Fundraising Fundamentals‘, a free fundraising tool to help small charities and groups to develop a fundraising strategy.
It includes four sections:
–Getting started: Including where you are now and where you would like to get too, and a very simple SWOT analysis to help you.
–Know your donors: This covers knowing who to approach and to how to keep your fundraising closely linked to your vision, mission and purpose, as well as tips on demonstrating impact.
–Multi-channel fundraising: The most effective fundraising strategies are those that rely on more than one method or “channel” of fundraising. This section highlights online and offline methods for an integrated approach to fundraising.
–Retaining donors: This section includes advice on how to keep existing donors and relationship building.
Funders will also often want to see evidence of good governance, this will include having the right constituion for your group, how you look after your volunteers and service users, and having transparent financial procedures in place.